What is Social Media Marketing? Social Media Marketing vs. Digital Marketing

01:59 - 19/12/2023

ANT Media

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic in 2022. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok,...

Social Media

If you know how to take advantage of Social Media Marketing, it will bring your business great business efficiency with almost the most optimal cost. The first thing to do is to immediately build an Internet Marketing system for your brand on social networking sites.

Social Media Marketing or Digital Marketing Campaign?

Every type of marketing campaign is a planned series of actions and procedures designed to advertise a particular product, service, or even a company. Several online marketing channels and strategies are utilized and coordinated to achieve the goals of marketing, regardless of the kind of campaign. Every marketing campaign should be able to demonstrate specific results.

The ultimate goal is always to boost sales, but that’s not the only goal of marketing via digital media. Some campaigns concentrate on increasing traffic to websites and others aim to increase conversion rate. The goal-setting process is a key factor that will influence the contents of your marketing campaigns and increase the success that you can achieve with your advertising.

The distinction between a social media marketing campaign and digital marketing could be summarized in the following way:

Social Media Marketing

Social media marketing is focused on social media channels such as Facebook, Twitter, Pinterest, YouTube, TikTok, Snapchat, LinkedIn, and others. The fundamentals of marketing are the same, they’re just applied to social media. Marketers select channels carefully to best reflect the company’s image, ensure the highest visibility, and appeal to those who are most likely to be interested in the brand’s message. Social media is a marketing plan that covers a lot, but isn’t limited by the following elements:

  • Customer engagement is a key element of several social media platforms
  • Analytics of conversion and follower analytics
  • Marketing via Influencers
  • Marketing that is organic and paid for
  • Planning and publishing content and publishing
  • Participation of the community through direct messages and polls
  • Analytics analysis
  • Engagement of the community

Social Media Marketing 

Social Media Marketing tip:

Social groups and communities are fantastic spots to advertise special offers, content, and services. Communities of internet users who are similar to your own can help build brand recognition and offer valuable insights from customers to enhance your content and strategy.

Advantages of Social Media:

Understanding your customers’ preferences on social networks and how they interact online will help you promote your services and products optimally through the most suitable social media channels. TikTok, LinkedIn, Facebook, Instagram, and Twitter are all available to you with a variety of Social Media Marketing advantages:

  • The ability to build brand awareness through social media can be used for target marketing, with the advantage of placing your business in front of potential customers, regardless of whether you are in a niche.
  • Lead generation and sales: The use of social media for marketing and lead generation is an advanced method of expanding your online marketing capabilities and generating more leads via ads that are either organic or paid (67% of consumers who shop online have bought an item after seeing it advertised on social networks.)
  • Improved SEO Marketing campaigns on social media do not affect the rankings of search engines, however, they could affect the search SEO (Search Engine Optimization) by increasing traffic to websites which increases brand authority and recognition.
  • Retargeting: You can re-engage potential customers or leads if they’ve left your site without getting further into the buyer’s funnel, thus increasing the chances of conversion.
  • Cost-effective: In comparison to traditional marketing, the social media marketing method offers greater control over budget expenditure because the data analytics available for social media are clear and precise.

Even if you’re conducting social media campaigns, it does not mean you’re completely engaged in digital marketing. However, if you can be sure that it will produce the outcomes you require and meets your marketing requirements, it can be enough.

Digital Marketing

The purpose of digital marketing is to use various internet channels to increase profits and sales, increase brand awareness and customer loyalty, and add value to a brand. Digital marketers typically evaluate a digital marketing plan to measure the effectiveness of their marketing, as well as make adjustments based on real-time information. SEO, search engine optimization and content creation tools, Google Ads, website analytics, and calendars for content are just a few tools utilized when it comes to marketing via digital channels. A digital marketing strategy encompasses the following:

  • Design and development of websites
  • SEO or Search Engine Optimization
  • Organic and paid-for advertising
  • Multiple content mediums across different platforms
  • Marketing content
  • Marketing through affiliates
  • Native advertising
  • Email marketing
  • Analytics
  • Social media marketing
Digital Marketing

Tips for digital marketing: 

Whether you’re publishing a pay-per-click advertisement or releasing a brand new video, you need to understand the buyer’s journey and the best strategies to employ in each step of the process. However smart your ads or content marketing are, if they’re not put in front of your target audience at the right time, they won’t produce the results you’re seeking.

Digital marketing is much more extensive than marketing via social media. It includes pay-per-click ads and email marketing, as well as advertisements and digital campaigns, branding, SEO, and all other forms of marketing.


In this article, Ant Media has helped readers better understand Social Media Marketing and the difference between Social Media Marketing and Digital Marketing campaigns. As a big corporation in Vietnam, with more than 9 years of experience in the field of technology communication and entertainment, Ant Media is confident to provide customers with the best services and quality.

Source: Digital Agency Network


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